View Full Version : Let's put down our "guitar controllers" for a moment of silence...

Dave Perry
February 10th, 2011, 06:05 AM

"Did you hear that? It's the fat lady, singing her heart out.

Activision released a bombshell today during their latest earnings report by announcing that the once-vaunted Guitar Hero franchise will be unceremoniously put to rest for the forseeable future.
"Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011," the company said in a statement.

It's just the latest bad news to hit the ailing music game genre. The most recent Guitar Hero game, Warriors of Rock, failed to ignite the sales charts, and in December of 2010, media giant Viacom sold off Rock Band developer Harmonix. Just last week, longtime Rock Band publisher MTV Games was officially shut down.

"These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences," they explained.
In a conference call, Activision said about 500 employees -- roughly 7% of its work force -- will be laid off by the cancellations.

First released on 2005 for the Playstation 2, Guitar Hero ushered in a lucrative era of music gaming. According to Activision, its 2007 iteration, Guitar Hero III, set an industry record by being the first video game to earn over $1 billion in retail sales. It's all been downhill from there, however, as the one-two punch of an economic downturn and an oversaturated music game market resulted in stagnant sales and dwindling consumer interest in the franchise."

One wonders if Gibson/Epiphone, Fender, and Ibanez may see a short term sales increase from this.

February 10th, 2011, 08:05 AM
Damn! iOS & Android claims more victims. People want to play video games on their phone/tablet/PMP rather than on a console these days. Oh well, back to Real Racing 2. http://smiliesftw.com/x/3gears.gif

Dave Perry
February 10th, 2011, 08:09 AM
That may be part of it, but I think air guitar calisthenics just ran its course---losing out to the old standby of blowing virtual people apart with big virtual guns.

G. Hoffman
February 10th, 2011, 08:22 AM
:grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu: :grin: :vuvu:


February 10th, 2011, 04:30 PM
Once in 1980-81...

I spent so much time playing Asteroids in bars I could beat the machine all night on a single quarter.

Even likkered outta my fucking mind.

Which was always back then.

Don't think I ever got under the impression that I should have been an astronaut though.


Damage, Inc.
February 10th, 2011, 04:34 PM
By the time I quit teaching, I had to practically tie my hands behind my back so I wouldn't smack the shit out of the kids who said "this is way harder than Guitar Hero!"

February 10th, 2011, 05:19 PM
Activision Blizzard Reports December Quarter and Calendar Year 2010 Financial Results
- Company Achieves Record CY 2010 Operating Cash Flow of $1.4 Billion -
- CY 2010 GAAP Net Revenues Increase Year Over Year to $4.45 Billion -
- Company Delivers Record CY 2010 EPS -
- 2010 Revenues From Digital Channels Grow Over 20% to More Than $1.5 Billion -
- Company Announces New $1.5 Billion Stock Repurchase Program -
- Company Announces 10% Increase in Cash Dividend to $0.165 per Common Share -


In a conference call, Activision said about 500 employees -- roughly 7% of its work force -- will be laid off

yeah...this is a good thing. thank you, Ayn Rand.

February 11th, 2011, 05:20 AM
And yet, 35+ years on, I STILL love playing my guitar almost every day. And I STILL learn something new every week.

Cosmic Pig
February 11th, 2011, 09:59 AM
South Park killed it. Funniest episode ever.


February 11th, 2011, 12:05 PM


But... good news about that game. :vuvu: (except of course for the people being laid off part).

February 12th, 2011, 01:29 AM
One wonders if Gibson/Epiphone, Fender, and Ibanez may see a short term sales increase from this.


At least they didn't just announce a Guitar Hero controller...

Also, :headpalm:

Dave Perry
February 12th, 2011, 10:33 AM
I have no understanding of any of these shenanigans so I don't know if "Rock Band" will just take over where GH left off, but if Activision thinks the genre is dead, then they are probably right.

Some smart person in San Jose should have just made a guitar game where the guitar doubles as a grenade launcher that takes out enemy helicopters, then the genre would have had at least another five good years.