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bbchessman
November 28th, 2006, 07:35 PM
What if we could patent the way we make records?


http://www.guardian.co.uk/g2/story/0,,1952246,00.html

Can nobody make a sandwich like McDonald's?


David Adam
Monday November 20, 2006
The Guardian

It has been the food of monarchs and commoners ever since John Montagu, the fourth Earl of Sandwich, first pressed some meat between two slices of bread and took a bite. Billions of butties later, the fast-food giant McDonald's has set its sights on his invention. The company has filed patents in Europe and the US that claim the "method and apparatus for making a sandwich" as its intellectual property.
Patent application WO2006068865 relates to the "pre-assembly of sandwich components and simultaneous preparation of different parts of the same sandwich". It covers the "simultaneous toasting of a bread component" and heating a "meat and/or cheese filling". And it says the company has invented a way to add garnishes and condiments using a "sandwich assembly tool".

The patent says McDonald's wants to cut down on the time and labour required to put its sandwiches together. The company also wants them to look and taste the same and has come up with what it describes as "novel methods" to put them together.
The assembly tool contains a "cavity" into which the sandwich-maker places the garnish ("including, but not limited to, lettuce, onions, tomatoes, pickles, chilli, coleslaw, giardinera, peppers, spinach, radishes, olives, egg, cooked bacon and cheese") and the condiments ("ketchup, mustard, mayonnaise, sauces, relish, oils, salt, pepper, barbecue sauce, steak sauce, hot sauce, dressings including salad dressings, yogurt, butter, margarine and liquid or semi-liquid cheese").

A "bread component" is then placed over the cavity and the assembly tool "inverted" to tip out the contents. "Typically, a sandwich filling will thereafter be placed in the bread component," the 55-page patent explains. "Often the sandwich filling is the source of the name of the sandwich, for example - ham sandwich."

It also describes how to make cocktail sandwiches, by taking a full-sized version that is "cut up into smaller pieces".

Lawrence Smith-Higgins of the UK Patent Office said: "McDonald's or anyone else can't get retrospective exclusive rights to making a sandwich. They might have a novel device but it could be quite easy for someone to make a sandwich in a similar way without infringing their claims." McDonald's would not comment.

TSTW
November 28th, 2006, 07:41 PM
what next?

What aload of bollox!

Senap
November 29th, 2006, 10:44 AM
That's it. I'm not buying another Big Smack ever again.

Not that I have in a couple of years, but still.

Patent is suppose to protect the little guys from being ripped off by the big boys. This is so wrong. It's not an invention or even an idea. It's a way to make more money with less workers. The patent application should read "We want to patent using machines instead of humans."

I hate McDonalds.

:Thumbdown:

458

dach
November 29th, 2006, 06:07 PM
I'm not a fast food fan but I will say this... McDonalds is and has been an incredible company to watch. I ate my first McDonalds hamburger and fries back in the 60's when the sign in my city read "Thousands Sold"... I ate one in Rome in the 70's. Today, I stay away from everything there except for a salad or the occassional Filet of Fake Fish w/extra tartar when I have a serious craving.

The've pioneered so many things in the food AND advertising industries while others have just been content to steal and copy both ideas and methods. They also sucessfully entered the market in Europe and Asia long before their competitors. For that industry, their policies towards both customers and employees have been heads and shoulders above their competition.

I'm always amazed when I see people bash McDonalds and not companies like Burger King or Hardees... which are quite second rate in comparison... not to mention their food is even un-healthier. I realize it's quite politically correct to be a McD's hater but there's quite a lot to be learned from their business model(s).

...and no, I have never worked or been affiliated with anything fast food, just have done a bit of research into various industries.

Azraphael
November 29th, 2006, 07:06 PM
Personally, I think that patenting a Big Mac isn't actually that outlandish an idea. I mean, if you really think about it, all McD's food tastes exactly the same, no matter where in the world you get it. On top of that, no one else offers anything that is quite like McD's fare.

So, seeing as it is that recognizable and original, why not patent it? Honestly, I don't think it affects my life one way or the other.

Comparing the idea to making records doesn't sit well with me either. Making records requires artistic input and creativity. Making a Big Mac requires following very specific instructions. There's nothing creative there, and the process is the same in thousands of restaurants all over the world. It's standardized already, so why shouldn't they have a patent on that specific intellectual property?

All that said, in terms of respecting McD's as a corporation... well, you kind of have to from a business point of view. Sure, they are making an absolute killing, and their business model clearly works for them.

Unfortunately, it's at the cost of a lot of people's health. Honestly, I don't see McD's as any different from the big tobacco companies, or WalMart. Sure, they're hugely successful financially, but at what cost?

Seems like money and morality just don't mix in the big business world. It's unfortunate, but there it is.

Anyway, at the end of the day, I simply don't give a rat's ass whether McD's patents their sorry excuse for food or not. I can't see it will really make a difference.

Cheers,

Dave

Unfcknblvbl
November 29th, 2006, 09:46 PM
I hate McDonalds.

:Thumbdown:

458

Capitalize the "S", Senap, or McShit will sue you.

seagate
November 29th, 2006, 11:40 PM
Didn't realise you could get a patent on bland food...


:)

TSTW
November 30th, 2006, 07:36 AM
I simply don't give a rat's ass whether McD's patents their sorry excuse for food or not. I can't see it will really make a difference.

Cheers,

Dave

Is it not wrong to think that Macy'ds is making a mockery of us.

Golden towers my fucking arse!

jerryskid
November 30th, 2006, 07:40 AM
I do like their french fries though....that's about all I order at McD's....

Azraphael
November 30th, 2006, 04:51 PM
Is it not wrong to think that Macy'ds is making a mockery of us.

Golden towers my fucking arse!

Here's the thing, though... it's only really mockery if I give a damn.

Which I don't.

Golden towers, golden showers, whatever... if they want to patent "food" with a half life, let them.

It doesn't affect my life in the slightest. And, therefore, it's not worth getting the proverbial panties in a bunch about.

YMMV.

Cheers,

Dave