Thread: NFL wants artists to pay to play Super Bowl

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  1. #1
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    Default NFL wants artists to pay to play Super Bowl

    http://www.rollingstone.com/music/ne...perry-20140819

    They already areng getting paid to play, but asking them to pay is a bit much.
  2. #2
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    Default Re: NFL wants artists to pay to play Super Bowl

    So... Let me see if I have this right. A massively profitable non-profit is pulling the "Hey! Exposure!" card?

    Quoth the raven: "Fuck them..."
  3. #3
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    Default Re: NFL wants artists to pay to play Super Bowl

    they'd have to pay me to watch American football


    but I tuned in JUS to watch The WHo, for example...
    which is the reason they had music stars on: to attract an audience that they (football) didn't already have.

    If they really feel they no longer need that, and can just charge for the advertising time, that's their call.

    I personally think it's a mistake, and that advertisers will feel the same way.
  4. #4
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    Default Re: NFL wants artists to pay to play Super Bowl

    I couldn't possibly be any less interested in NFL football than I already am, and I do find this turn of events distasteful and depressing, but I guess it's just basic economics. Many artists have already been paying to appear on talk shows
  5. #5
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    Default Re: NFL wants artists to pay to play Super Bowl

    It seems to go hand in hand with all the other things sports teams do. They have no qualms about holding a city ransom for taxpayer money to fund their organizations. And it's not just American Football.
    Mike
  6. #6
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    Default Re: NFL wants artists to pay to play Super Bowl

    The only source of the NFL's power is their fans. I just wish music artists would wake up to the fact that fans are also the source of their power and they don't ever need to pander to such assholes.
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  7. #7
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    Default Re: NFL wants artists to pay to play Super Bowl

    You have to look at the industry closer. Local artists pay to perform at local venues because it helps them get noticed, builds the awareness. In the majors, typically artists would get paid to perform because now their name is bigger than the venue and they use the artists name to get people in the club ($$).. With something as large as the SuperBowl (followed by the Grammys) the artist is presented with a situation where the venue will do more for them then they will do for the venue. Depending on the fee it can be justifiable. Even at the Grammy Awards artists aren't paid, and they have to pay for their own stage set. Performing at the Super Bowl or Grammy's has a Major impact on the artists career, far more than the typical marketing conducted by the label.

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  8. #8
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    Default Re: NFL wants artists to pay to play Super Bowl

    You have to look at the industry closer. Local artists pay to perform at local venues because it helps them get noticed, builds the awareness. In the majors, typically artists would get paid to perform because now their name is bigger than the venue and they use the artists name to get people in the club ($$).. With something as large as the SuperBowl (followed by the Grammys) the artist is presented with a situation where the venue will do more for them then they will do for the venue. Depending on the fee it can be justifiable. Even at the Grammy Awards artists aren't paid, and they have to pay for their own stage set. Performing at the Super Bowl or Grammy's has a Major impact on the artists career, far more than the typical marketing conducted by the label.

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    No, it's not justifiable. Do you honestly think that Katy Perry will benefit more from the "exposure" of miming 3 songs at the Super Bowl than the Super Bowl will benefit from having her? It's not like the Grammys, which is an awards show, it's a flat-out commercial venture for which the NFL (an allegedly non-profit organization according to the US government) is raking in millions of dollars.

    If they want a half-time show they should pay for it.

    Maybe the teams should play for free too?
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  9. #9
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    Default Re: NFL wants artists to pay to play Super Bowl

    Yes I do believe Katy Perry may have better exposure from the Super Bowl. Lets take a song like "Birthday". It's been on YouTube for almost a year and has earned 75,000,000 views, some of her videos from years ago are up to 2 or 300,000,000. That means it has been viewed that many times, but not by that many individual people. The Super Bowl can produce that many guaranteed viewers in 1 night. Yes that is a significant advantage. Yes the Super Bowl will make a large sum of money from the event, but then again that is what they are in the business to do. While the artist is in the business of selling music. If 1 night can guarantee 100,000,000 views and if 10% of those viewers were fans and 5% of that 10% purchased her music after seeing her performance that'd be 500,000 in sales. (her last album sold 280,000+ in first week sales, which is actually 1st week sales added with the months of pre-sales). The Super Bowl makes more money from advertisers than they could ever benefit from an artist performance.


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  10. #10
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    Default Re: NFL wants artists to pay to play Super Bowl

    Yes I do believe Katy Perry may have better exposure from the Super Bowl. Lets take a song like "Birthday". It's been on YouTube for almost a year and has earned 75,000,000 views, some of her videos from years ago are up to 2 or 300,000,000. That means it has been viewed that many times, but not by that many individual people. The Super Bowl can produce that many guaranteed viewers in 1 night. Yes that is a significant advantage. Yes the Super Bowl will make a large sum of money from the event, but then again that is what they are in the business to do. While the artist is in the business of selling music. If 1 night can guarantee 100,000,000 views and if 10% of those viewers were fans and 5% of that 10% purchased her music after seeing her performance that'd be 500,000 in sales. (her last album sold 280,000+ in first week sales, which is actually 1st week sales added with the months of pre-sales). The Super Bowl makes more money from advertisers than they could ever benefit from an artist performance.


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    Let me see - how can I put this without being too impolite?

    You appear to be in the business of management and promotion, yes? So you represent artists and also sell services to them. So if, for example, if you were representing Katy Perry and landed her the Super Bowl, I'm guessing that you'd get paid a cut of the action, correct? Even though the artist would not only not be getting paid, but would have to PAY to do the gig.

    That doesn't seem right to me. In fact it seems like a conflict of interest.
    http://www.johnnyoklahoma.com/

    Originally Posted by Bob Ohlsson
    Everything is some mixture of awesome and suck. We simply want the awesome to be highlighted sufficiently that it distracts listeners from the suck.
    Originally Posted by Bob Ohlsson
    The appropriate role for science is the study of observed phenomena to gain an understanding. It is not dictating what people ought or ought not to be observing.
    Hey, if I'm Grumpy, where the hell is Snow White????
  11. #11
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    Default Re: NFL wants artists to pay to play Super Bowl

    I wear many hats (label owner, distributor, publisher, digital store) and yes management and promotion are 2 of them. As a manager I get a cut of my artists income. In this type of situation I would stand to make no money. They reason I would advise my artist to take such a gig is because of the impact it will have on sales and touring, which I Would make from. As a promoter should only get paid when the artist gets paid if there is no income made from artist I don't collect a royalty (15% to 20% of $0 is $0). But there is still definitely money to be made even if the Super Bowl isn't paid. The set, the clothing, these things can be used to her advantage. Many big name companies would pay good money to have their product featured on the stage or for her to wear their clothing for 4 minutes (at a much cheaper rate then placing a 30 second commercial). Her management would assist in these endeavors.. The promotion side (in the context of selling services) wouldn't apply to this case, unless I was being paid a fee to secure talent, but that wouldn't be someone in her camp, that would be a 3rd party, concert promoter, booking agent, etc.

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  12. #12
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    Default Re: NFL wants artists to pay to play Super Bowl

    Please excuse the provocative nature of my question but if your artist has to pay to play do you chip in 10 or 15 %? After all you will be benefiting from the exposure this "pay to play" gig will give them.
    wtf do I know...I hit mixes with sticks
  13. #13
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    Default Re: NFL wants artists to pay to play Super Bowl

    The artist could foot the whole bill, or in some circumstances the manager would or could foot the bill, then recoup later. The manager could benefit, monetarily, from future earnings that are a result of the performance, but it is the artist who will receive the greatest benefit, not just monetarily but in all aspects, social media rankings go up, more interviews come thru, etc.

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  14. #14
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    Default Re: NFL wants artists to pay to play Super Bowl

    Yes I do believe Katy Perry may have better exposure from the Super Bowl. Lets take a song like "Birthday".
    [snip]
    The Super Bowl makes more money from advertisers than they could ever benefit from an artist performance.
    Now, please tell me exactly what keeps the people in front of the screen during the break in between the advertisements?

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  15. #15
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    Default Re: NFL wants artists to pay to play Super Bowl

    Now, please tell me exactly what keeps the people in front of the screen during the break in between the advertisements?

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  16. #16
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    Default Re: NFL wants artists to pay to play Super Bowl

    The same thing that keeps them in front of the screen during the game - The Entertainment. I don't listen to Katy Perry but if I'm watchin the game, or even just flipping thru the channels Super Bowl night, and see her performing I'd watch, cause it's the Super Bowl. And 80,000 people in attendance (more people than any other venue she has ever performed in) would definitely not be able to turn off the performance.

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  17. #17
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    Default Re: NFL wants artists to pay to play Super Bowl

    The same thing that keeps them in front of the screen during the game - The Entertainment.
    So, in our example this would be Katy Perry providing this Entertainment, with capital E, according to you.
    So, basically, Katy Perry keeps advertisement prices during the game break at premium.
    And she should even pay for that?
    Are you out of your fucking mind?

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  18. #18
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    Default Re: NFL wants artists to pay to play Super Bowl

    Not sure exactly what you are saying now as far as her paying to help keep advertisement prices at premium. . Its the business, ANY venue Only wants an artist to perform if it will benefit Them. The artist's benefit is for the artist to consider. Why do clubs and other venues want artist to perform? More people in the club means more drink sales (where most of their money comes from). It seems like you are implying that the Super Bowl should care about the artist's benefit but it just isn't the case. If Katy Perry doesn't like the stipulations she can simply say NO to the proposal. But 1 thing is for Certain, I guarantee Someone would say Yes. It's just a matter of weighing pros and cons. If, say, Michael Jackson (RIP) performed it would be different, because may be considered Larger than the Super Bowl, they would pay Him for his performance.

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  19. #19
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    Default Re: NFL wants artists to pay to play Super Bowl

    To be serious about this, I seriously doubt that there is even ONE SINGLE PERSON within the range of the Super Bowl broadcast who has not heard of Katy Perry (or The Who, Bruce Springsteen, The Black Eyed Peas, or any other musical act within recent memory to play the Super Bowl.) And I don't think any of those acts made even one new fan or one additional record sale from performing on the bill. (They might have picked up a few Yootoob views, but so what? That's not a revenue stream, if anything it competes with revenue.) I will say that in the case of Springsteen and The Who I did in fact watch the show which otherwise I would have not and in the case of The Black Eyed Peas I did my best to ignore it but I happened to be at a bar where it was playing. Fortunately they had the sound turned off.

    It's a shuck and it's artist exploitation. The NFL should dig into their well stocked "nonprofit" coffers and pay the talent. Period. Even the ones I don't want to see.
    http://www.johnnyoklahoma.com/

    Originally Posted by Bob Ohlsson
    Everything is some mixture of awesome and suck. We simply want the awesome to be highlighted sufficiently that it distracts listeners from the suck.
    Originally Posted by Bob Ohlsson
    The appropriate role for science is the study of observed phenomena to gain an understanding. It is not dictating what people ought or ought not to be observing.
    Hey, if I'm Grumpy, where the hell is Snow White????
  20. #20
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    Default Re: NFL wants artists to pay to play Super Bowl

    If you are on the outside of the Industry looking in I can understand your frustration, but from my perspective from the inside I understand both the reason why the Super Bowl wants it that way, as well as how the artist could benefit. There are definitely people who haven't heard of those names (I probably wouldn't know any of those names, other than Blast Eyed Peas and maybe Bruce Springsteen, if I wasn't in the Industry). Most artist's popularity and fame resides within their specific genre of music. Black Eyed Peas are an exception because they crossed over into many different genres, primarily Pop. I am sure that if the Super Bowl's plan fails they will go back to the old way. But something tells me that, no matter how unfair it could seem to the artist, their plan Won't fail, because of the hundreds of premier artists they can definitely find a few that will say Yes, which is all they need to consider their plan a success. . . My thoughts on this could change upon hearing the exact fee they plan to charge.

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