August 14th, 2015, 11:30 PM
A perfect storm -- if your site depends on ad revenue you may be doomed, and not in a good way
The Trichordist wrote a piece that credibly articulated an apocalypse for many, if not most, websites that rely on ad generated revenue. Which is most of them.
The number of number of SAAS (software as a service) sites is increasing exponentially, due to the lack of alternative monitization schemes. If a site is not selling physical merchandise it has exactly 2 ways to generate revenue; subscriptions, which is statistically an extremely tough sell, so almost none of them do it, and ad revenue.
What Silicon Sally is too busy blowing Bubbles to comprehend is that multiplying the number of sites depending on ad revenue doesn't multiply the ad budget and the lack of ROI from the ads is starting to piss off the advertisers. I wondered how long it would take for them to determine that the emperor is actually naked
I had not realized that there is ad blocking software now that works with (or rather, against) yootoob and Spotify that is effective and legal. This is like, what, pirating the pirates? Stop and consider the implications.
Man! You have GOT to try a hit of this RANGE SUNSHINE!
IMTBO = In My Thoroughly Biased Opinion
CMIIW = Correct Me If I'm Wrong
August 15th, 2015, 04:48 PM
Re: A perfect storm -- if your site depends on ad revenue you may be doomed, and not in a good way
Something the Silly-ConMan Valley stock hustlers don't want investors to realize is that advertisers get immediate feedback about the effectiveness of their advertising expenditures. It's a house of cards like all Ponzi schemes.